How to get heard
This first article is about a world famous violinist named Joshua Bell and an experiment conducted where he played his multimillion dollar Stradivarius violin in a busy Washington train station to see what would happen. Would people recognize this amazing art or would they just walk by?
http://www.washingtonpost.com/wp-dyn/content/article/2007/04/04/AR2007040401721.html
This second article gives a theory about what happened, and talks about the things that you need to consider to catch someones attention when you only have a few seconds to do it.
http://www.grep.be/blog/2007/06/25/#joshua_bell